The Cost You Can’t See

4 Thoughts to Reflect On

1. Every business has leaks.
   They rarely show up in QuickBooks, but they’re always there.

2. Payroll isn’t expensive. Unproductivity is.
   People who move the needle pay for themselves. The rest cost you twice.

3. Marketing isn’t an expense. Confused marketing is.
   When you track nothing, you waste everything.

4. The biggest cost is doing nothing.
   Every month you delay fixing a problem, you pay interest on indecision.

4 Lessons I’ve Learned

1. You can’t cut your way to profit.
   Trimming fat helps, but it won’t fix poor leadership or unclear goals.

2. Numbers don’t lie, emotions do.
   The “gut feeling” that it’ll work out is usually the thing that kills you.

3. Profit loves clarity.
   When everyone knows what drives revenue, waste disappears fast.

4. Every dollar should have a job.
   If it doesn’t serve growth or stability, reassign it or cut it.

4 Challenges for You This Week

1. Audit your biggest expense.
   What’s costing you the most time or money right now and why?

2. Ask your team one question.
   “What are we doing that doesn’t make money or save time?”

3. Track one key metric daily.
   Even if it’s just revenue per hour or cost per lead. Clarity compounds.

4. Stop defending bad spending.
   If you have to justify it every month, you already know it’s wrong.

Quote of the Week

“Beware of little expenses. A small leak will sink a great ship.” — Benjamin Franklin

The business that wins isn’t the one with the biggest team or the best idea.
It’s the one that spots leaks and fixes them fast.

Know where your money’s really going, before it’s gone.